Hockey Here We Come – Get the Team Canada Jersey
know the 2010 Winter Games are just around the corner when team uniforms are being revealed. For an athlete who, for years, has rung every ounce of effort into his or her sport, seeing the official team uniform is a signal that they’re closing in on their Olympic or Paralympic dream.
Today, Hockey Canada unveiled the Team Canada 2010 hockey jerseys, the result of a creative partnership between Hockey Canada, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the Canadian Olympic Committee (COC) and the Canadian Paralympic Committee (CPC). Made by Nike Canada, this jersey will be worn at the 2010 Winter Games by the Canadian men’s and women’s ice hockey and ice sledge hockey teams.
“We are very proud to unveil the new Team Canada hockey jerseys that our hockey athletes will wear to help bring back the gold,” says Maria Montaño, general manager, Nike Canada. “We expect fans will love it, especially since they will be able to see it in action on home ice.”
In collaboration with Musqueam artist Debra Sparrow, Nike Canada designed a jersey that incorporates historical Canadian imagery with a contemporary look. Within a central maple leaf crest are smaller maple leafs, symbolizing the gold medal count for Canada’s men’s and women’s Olympic ice hockey and Paralympic ice sledge hockey teams. Other symbolism includes a hockey player with a stick in hand and two powerful First Nations icons — the thunderbird and eagle — supporting the central maple leaf. The Team Canada 2010 Olympic jersey also features a new interpretation of the Vancouver 2010 inukshuk and COC marks on the sleeve and tail. Team Canada’s 2010 Paralympic Winter Games jersey features the Vancouver 2010 Paralympic Winter Games emblem and the CPC logo.
“Working with our partners at Nike, we have developed a design that — while not a major departure from our current jersey — incorporates imagery in a different and meaningful way,” says Scott Smith, Hockey Canada’s chief operating officer. “We believe that the jersey honours the game of hockey and also celebrates our rich Canadian history and culture. Our teams and fans across the country will be proud to wear it during this special moment in 2010”.
There will be two versions of the jersey — one in red and one in white — that the teams will wear during competition at the 2010 Winter Games. And whether you’re watching the Games from your home chesterfield, at the pub with friends or in person at the venue, Team Canada jerseys are an easy way to show Canadian spirit.
With a suggested retail price of $135, the Team Canada 2010 Olympic replica jerseys are available today in Nike stores across Canada, The Olympic Store at vancouver2010.com, Hudson’s Bay Company Bay stores, and later this fall at Olympic Stores in Vancouver, Whistler, and the Vancouver International Airport. They will also be sold in the Olympic Superstore at the Bay Downtown Vancouver and hockey venue concession stands operated at Games time by VANOC’s merchandise concessionaire, XP Canada ULC.
